A Record-Breaking Moment with L’Oréal Paris
We had the incredible opportunity to execute Free Your Hair x Guinness World Records for L’Oréal Paris – Hyaluron Pure!
With 500+ participants, we set out to make history—bringing together students with medium to long hair to untie their hair simultaneously! This initiative wasn’t just about breaking records; it was a powerful celebration of hydration, transformation, and the science behind great hair.
Immersive Zones We Created:
Glambot & 360 Photo Booth – Capturing every iconic moment
Science Zones – Giving influencers & students a deep dive into the magic of Hyaluronic & Salicylic Acid
From concept to execution, this event was a testament to innovation, beauty, and making history!