Maybelline NY – A Subway Themed Beauty Adventure at Nykaaland
Bringing the bold and dynamic energy of New York City to Nykaaland, the Maybelline booth was an immersive subway-themed experience that redefined beauty engagement. Designed to reflect the iconic underground transit system, the setup blended urban aesthetics with interactive touchpoints, creating an unforgettable journey for beauty enthusiasts.
Guests explored Maybelline’s cult-favorite products, including the SuperStay Teddy Tint, Lumi Matte Foundation, and Sky High Mascara, at dedicated interactive stations. The engagement didn’t stop there—visitors stepped inside the Insta-famous subway car for striking photo moments, tested their strength at the hammer game, and captured memories at the “STEP INTO YOUR LUMI ERA” photo booth. To add to the excitement, the claw machine challenge gave attendees the chance to win exclusive Maybelline goodies.
With its perfect blend of NYC’s vibrant street culture and Maybelline’s trendsetting beauty innovations, this booth became a high-energy hub, offering an experiential journey that left guests thrilled and inspired.
