Maybelline Super Stay Teddy Tint – A Mall Takeover Across 4 Cities
Bringing Maybelline’s bold New York energy to life, the Super Stay Teddy Tint mall activation traveled across 8 malls in 4 cities, creating an immersive and engaging beauty experience. Designed to be both playful and interactive, the setup invited visitors to explore, pose, and win, all while discovering the Super Stay Teddy Tint’s iconic formula.
One setup featured a claw machine, where visitors tested their luck to win adorable mini teddy bears or exclusive Maybelline goodie bags. A New York subway-inspired seating area created a stylish backdrop, while life-size 3D Super Stay Teddy Tint lipsticks turned the space into a beauty playground.
The second setup made a larger-than-life impact with NYC-inspired signages, an oversized inflatable teddy, and a giant 3D Super Stay Teddy Tint lipstick, making it an unmissable attraction in every mall.
Both setups featured mirrors with thematic cutouts, serving as picture-perfect photo-op spots, along with a dedicated Makeup Artist (MUA) zone where beauty lovers could swatch, try, and experience the long-lasting, transfer-proof Teddy Tint through mini makeovers.
With its interactive elements, engaging activities, and statement-worthy installations, the Super Stay Teddy Tint activation captivated audiences at every stop, turning every moment into a true Maybelline experience!
