Stage Crew: Experiential Events & Brand Activations India

Events

The Maybelline Vinyl Takeover - NYC Energy, Indian Icons.

Inspired by the drama of Broadway and the grit of NYC streets, we created a takeover at Taj Lands End. From a subway-style entry to a vibrant Vinyl Studio, the scene was pure New York energy. Guests explored 8 bold shades and immersed themselves in a world of color and confidence. NYC Slice pizza, cool drink vans, and stoop-style seating brought the streets alive.

But the true showstopper? The grand reveal of four Indian faces for Maybelline—symbolizing a powerful fusion of global beauty with local authenticity. This wasn’t just a launch; it was a celebration of culture, creativity, and confidence—Maybelline style.

L’Oréal Paris Breaks Records, Redefines Haircare

We had the incredible opportunity to execute Free Your Hair x Guinness World Records for L’Oréal Paris – Hyaluron Pure!

With 500+ participants, we set out to make history—bringing together students with medium to long hair to untie their hair simultaneously! This initiative wasn’t just about breaking records; it was a powerful celebration of hydration, transformation, and the science behind great hair.

Immersive Zones We Created:
Glambot & 360 Photo Booth – Capturing every iconic moment
Science Zones – Giving influencers & students a deep dive into the magic of Hyaluronic & Salicylic Acid

From concept to execution, this event was a testament to innovation, beauty, and making history!

Garnier Beach Clean Up 2024 - Who Knew Saving the Planet Looked This Cool?

We created an impactful and energetic beach clean-up event with Garnier on World Environment Day 2024. Over 2,000 Gen Z and Millennials joined forces to collect more than 10 tons of waste—how’s that for squad goals? Our DIY Station showed everyone how to turn plastic waste into cool, usable items—because saving the planet can be creative too! From eco-friendly decor to interactive zones, we designed every detail to inspire change and spark action.

Colgate Conferences: Two Cities, One Unified Vision

We handled the Colgate Annual Sales Conference back-to-back—2022 in Mumbai and 2023 in Delhi. For the 2023 edition, themed “Lead the Swag”, we brought the energy with bold stage designs, vibrant experiences, and interactive zones. One major highlight? A super fun GIF Booth that had everyone striking poses and taking home share-worthy memories! From start to finish, we created a high-impact celebration that truly matched Colgate’s bold spirit.

MNY Sky High Soars: 150+ Influencers, One Iconic Launch

We went all out for the launch of Maybelline’s Sky High Mascara—the first influencer event across India! Inspired by Times Square, we brought the energy of NYC to ITC Lower Parel with huge LED skyscrapers, a fun product trial station, and even an aerial dance performance. With 150+ influencers, NYC vibes, and high-flying glam, we made it unforgettable.

Lancôme: Glowing with Genifique

We brought two unforgettable experiences to life for Lancôme’s iconic Genifique Serum. First, the BA Education Seminar on 27th March 2025 gathered 60+ Beauty Advisors from across India for an inspiring learning session. With an interactive discovery table and sleek photo booth, it was a day of knowledge, glow, and picture-perfect memories.

Next up, the Inside the Glow Lab: Open Labs Experience on 2nd & 3rd April 2025 welcomed 60+ top influencers into a science-meets-skincare zone. A special highlight was Dr. Annie Black, Lancôme’s Director of Research & Innovation, sharing deep insights into the serum’s powerful formula.

Garnier – One Green Step Beach Cleanup

We pulled off the Garnier One Green Step Beach Cleanup in June 2025 with 5,000+ volunteers across 25 beaches in 25 cities. The Chennai event was the biggest, with KOLs, lifestyle creators, and so many amazing volunteers coming together to clean the beach. John Abraham joined us, making the day even more special and inspiring more people to take action for the planet. It was a perfect mix of purpose, people, and positive vibes — and exactly the kind of impact we love to create!

L’Oréal’s Big Bash: CPD Bootcamp x IBL Awards

We did the L’Oréal Annual Sales Conference, bringing the high-energy CPD Bootcamp theme to life. It wasn’t just about learning and strategy — it was also a grand celebration with the IBL (India’s Best L’Oréalian) Awards to honour top performers. From stage design to full-scale production, sound, lights, and flawless show flow, we owned every detail. Power-packed sessions, stunning visuals, and vibrant entertainment — all crafted by us to deliver an unforgettable L’Oréal experience!